“Even cowgirls get the blues”, once claimed American novelist Tim Robbins. But in 2024, cowboy fashion is all about embracing unapologetic and unbridled fun. The trend is not just about fashion, it’s a lifestyle that’s full of energy and excitement. This is why people started to pay attention when they found that the supermodel Bella Hadid was also in her cowgirl era.

What Is Cowboy Fashion?

Cowboy garbs are inspired by the utilitarian style of the wild, wild American West. Borrowing from solid, structural garments that can withstand a whole day of riding horses and living on the edge at the frontier, contemporary country fashion has become more flashy and maximalist. We aren’t complaining, of course!

                                 Louis Vuitton Fall 2024 Men’s Collection

Cowboys and cowgirls are just the tip of the iceberg of the popular trend right now. For the ones with a taste for the finer things in life, cowboy fashion seems to be merging with equestrian themes to bring symmetry, design, tailoring and construction to the garments. Ralph Lauren, long before ever collaborating with Pharrell Williams in his cowboy era, used equestrian/country motifs like fringe, denim and leather circa the 80s and 90s. 

And editorials have largely accepted, and re-imagined, the wide-eyed American Western style on their covers, putting supermodels and A-listers in chaps and stetsons head to toe. Even The fashion industry loved the look, which is why its contemporary resurgence isn’t a shocker at all. The influence of fashion’s ‘IT’ girls like Bella Hadid, Suki Waterhouse, Sydney Sweeney and Kendall Jenner, is major in the popularity of the trend, inspiring a myriad of ways to try and style it the way it feels most ‘you’.

How To Do Cowboy Fashion In 2024

So how do you get started with your cowgirl era? We have a couple of ideas:

• Pair totally adorable yet edgy cowboy boots and hats with crochet sundresses and floral mini shorts to get the coastal vibe going. For the summer especially, slip dresses, lace-detailed fringes, silk bandanas, and floaty shorts will look so pretty.
• When it comes to the visuals, earthy colours, natural materials, and nostalgic silhouettes are a good place to start. Streetstyle briefs point to shades of tan, suede finishes, and plenty of fringing that looks boho-chic from afar but remains country. In fact, the Chloé AW 2024 made fringed jackets and trousers essential dressing for the season.

• Make your summer festival ensembles a little bit country with denim cut-offs, studded snakeskin belts, and crochet waistcoats to see your favourite artists.
• Sometimes, it can be just about a statement piece—grab a denim vest from your mom’s closet. Low belts with double buckles will draw all the eyes to your waist, and high-rise flare jeans will keep your ankles cool in the hot summer. Tank tops are a must-have as they can be paired up with pretty much any bottom and have you looking rodeo-ready. If you’re not afraid to experiment, straw hats can add a lot of whimsy to your look.

Featured Image ©instagram/bellahadid