What Is SimiHaze Beauty All About?

Ever since the sisters kicked off their careers as DJs, they’ve often been asked about their makeup looks behind the sets. That’s one of the reasons why the twin duo decided to give the people what they want by launching their very own beauty brand back in the summer of 2021. With an aim to declutter and simplify beauty routines, the brand has released truly amazing and aesthetic beauty products that are vegan and cruelty-free.

Not just that, the sisters have revealed that the idea behind the brand was to serve up products that reflected their relationship with makeup, therefore, the products are created to not hide ones beauty but to rather celebrate skin and also provide a medium of self-expression through uniquely crafted makeup products that are super easy to use. That said, it’s no wonder SimiHaze Beauty is one of our favorite beauty brands to watch out for.

Three Things We Love About SimiHaze Beauty

Aside from the fact that the products were all over our FYPs and had us in a chokehold since the very beginning, there are a few very cool factors about the brand and the way they have created the products that really stands out amongst the rest. It’s not another mindless beauty brand launch because it has the twins’ personal makeup identity strongly evident within it. Here’s what we love most about SimiHaze Beauty.

The Easy-Going Vibe

The most notable thing of all is the brand’s commitment to effortless beauty. Not only are all the products easy to apply even by using just your fingers, the products are designed for people on the go. If you are someone who often finds yourself running short on time, you will love SimiHaze Beauty for being so versatile and easy-going without skimping on quality. Firstly, all the products are designed to be absolutely clutter-free.

The skin balm, bronzer, and setting powder are three separate products, but they can also be stacked upon each other thanks to their unique packaging that magically clicks together so that you can effortlessly pop the trio in your bag without worrying about the products getting lost beneath your other toiletries.

Even their lip products for example, be it the lip balm, lipstick, or gloss, can easily be fitted onto the brand’s ergonomic keychain attachment that can be attached to anything from your keys to your bag or even your belt loops. It’s well thought out packaging paired with essential product requirements that really make this brand one to behold.

The Skin-First Formulas

Each of the products have nourishing ingredients and the formulas are never tacky. Non-comedogenic and hydrating, everything from the face makeup to the lip makeup ensures your skin is taken care of. Some of the brand’s best-selling launches such as the blush duos contain natural ingredients as well whereas the other coveted launches such as the Stackables (which are nearly always sold out) have Hydra-Sphere Complex as a hero ingredient which is hyaluronic acid in a very small molecular level that easily penetrates and plumps the skin.

The Playful Creativity

The best part about SimiHaze Beauty is their love for making aesthetically pleasing and also wildly creative products that are easy to use yet super unique in their own special way. The eye stickers for instance are truly the star of the show.

In fact, these creatively curated eye stickers were the first products to be launched by the stunning sisters. And the idea behind them is creating vibrant eye makeup looks without needing to use brushes and many different eyeshadow palettes and accessories or even having to hire any makeup artists.

The girls said that before they began their beauty brand, fans would ask them how to recreate their eye makeup, and that made them realize that not everyone has access to professional makeup artists like they did and so these stickers were their way of enabling people to wear the exact same looks they did in just a matter of seconds. Isn’t that fabulous?

Top Picks From SimiHaze Beauty

Eclipse Mini Lip Balm

We bet you’ve never come across such a unique lip balm ever before. The shade looks purple with iridescent shine and when swiped on the lips it gives off a cool toned brown tint with a holographic sheen. Utterly mind-blowing! The formula is enriched with rosehip oil and Karité butter to intensely moisturize the lips and remove chapped skin, alongside micro-cut crystals for that otherworldly shine.

You can also get the Glow Case which is a holder for this mini balm that can be used as a keychain, bag accessory, or looped onto your belt. P.S. The Glow Case can be charged in the sun so that it can glow in the dark.

Sun Flush All-Over Face Tint

Whether you have always wanted to try red blush but could never find the perfect shade that isn’t too pigmented or you simply want a natural looking blush that gives you a sun-kissed effect without having to try too hard, this product is the answer. Made to be a hydrating liquid tint that can be applied on the cheeks and eyes for a refreshing flush of color, the Sun Flush All-Over Face Tint in shade Blaze is universally flattering and not at all gimmicky.

It gives the most dewy glow while feeling weightless on the skin. Infused with hyaluronic acid, this red blush with a warm undertone makes your face look so fresh and rosy, you might even be tempted to skip foundation and concealer. The shade 04 Blaze is itself very unique thanks to it being red with hints of brown paired with a sheer formula. But if you love this and want more, you can also try the other 4 shades that range from a truly neutral beige hue to pink and peachy hues.

Eye Play Pool Pack

While SimiHaze Beauty has a wide range of eye stickers to choose from, this set of neon eye stickers from the brand is definitely something to have in your beauty kit especially since summer has arrived. This set of 3 customisable stickers can be worn all together at the same time on your eyelids to get a bold and vibrant neon eye makeup look or they can be used separately to create multiple different neon eye makeup looks by using selective elements from each of the neon color eye sticker sets.

As the name clearly mentions it being a “Pool Pack”, these eye stickers (you guessed it) can be worn in the pool or by the beach and in the sea as well. Promise they won’t come off, that’s the whole idea. What’s even better is that these eye stickers aren’t a single-user product. They are reusable! You can reuse these stickers up to 3 times and can help extend their wear by simply using a bit of lash glue to stick them on.

ALSO READ: Summer 2024 Makeup Trends Unveiled: Your Ultimate Manual To Look Fly

It is insane how Simi and Haze Khadra have come up with such an effortlessly cool beauty brand that actually sticks out in the best ways possible. SimiHaze Beauty truly reflects the twin duo’s love for lived-in lipstick, dewy fresh skin, glimmering eye makeup, and sun-kissed skin. It’s a total vibe.